Anonymous asked:

"What does one have to do with the other?" As usual, you dodge the uncomfortable questions. How does Marvel choose which niche audience to support? You give endless chances to niche audience characters like She-Hulk, Ms. Marvel, Black Panther, Moon Knight - but other niches are gone in no time even though they're selling about the same - esp if they're horror, western, or cosmic (NINO being the exception). Decisions motivated by movie/TV tie-ins? Fess up with a straight answer for a change.

brevoortformspring answered:

You’re looking for a conspiracy where none exists. We do the projects that most excite us, that we think have the best chance of success. That’s it, that’s the sum total of what drives our decisions. If more people more regularly show up with good ideas for Black Panther, then we’re going to wind up doing more of those than, say, Pixie. It also helps if at some point in the character’s history, they’ve displayed the fact that they can headline a series successfully in terms of sales—and advantage that the Panther has over Pixie. But it’s not cut-and-dried, we try all sorts of things with all sorts of characters. Also, if you want answers to questions like this, please knock off the NINO crap. I’m just typically deleting questions that incorporate that nickname, since they’re inevitably aggressive.

[honeybeedance]

I suppose an admission that they just favour certain characters and will keep throwing them at the readership is as honest as it gets. Hey, looks like they’re teasing the new eight-issue Black Widow series already.